The Gabber reaches roughly 40,000 readers. The Gabber Marketing can put your business in front of hundreds of thousands more through search.
The agency arm of The Gabber, Florida's oldest independent newspaper, publishing since 1968.
Pull out your phone and search your own service the way a customer would. Count what sits above you.
Two to four ads, marked Sponsored, sitting where the first result used to be. Somebody in your category is paying for that spot today.
Three businesses with stars, a review count and a Call button. This is the whole fight for a local service business. Fourth place is not on the screen.
The first page proper, which most people reach only after the map pack failed to answer them.
Sponsored
Sponsored
Three slots with stars and a Call button. Fourth place is not on the screen.
You already know how this ends, because you do it too. Last time you needed a plumber you tapped one of the first few numbers you saw. You did not open result number eleven, read the page and think it over. Neither will the person looking for you.
The businesses in those three slots are not better than you. They are just easier to find.
Every service we sell exists to move one of these four. If a line item does not, it doesn't belong on your invoice.
Ranking in a local market is a different job from ranking nationally. The map pack pulls from your Google Business Profile, your review count, your categories and how close you sit to the person holding the phone. We work all four, then track the rankings by ZIP code so you can see which neighborhoods you own and which ones you don't.
Traffic is not the product. Calls are. We run search ads against the terms that carry buying intent, the ones with a service and a city in them, and we leave the browsing keywords alone. Your budget goes to the searches that end in a phone call, not the ones that end in a tab nobody came back to.
A site built in 2014 loses people before they read a word. We build in Next.js, ship pages that load in under two seconds on a phone on cell data, and put the phone number where a thumb already rests. Every build goes out meeting WCAG 2.1 AA, which matters in Florida, where website accessibility suits get filed against local businesses.
Plenty of money in your market belongs to people who read the paper on Thursday and have never run a search for your category. That reader is not going to find you through a keyword. We put you in front of them in print, on thegabber.com, and inside stories they actually finish reading.
The Gabber has printed since 1968 and is Florida's oldest independent newspaper.
The Gabber reaches roughly 40,000 readers. The Gabber Marketing can put your business in front of hundreds of thousands more through search.
A print audience that barely overlaps with the people who will find you through a search.
These are 5-star reviews left on The Gabber Newspaper's Google Business Profile by readers and advertisers. The badge at the bottom of your screen opens all of them.
“The team over there is just wonderful to work with. They are the best!”
“Chris was very helpful! Thank you for helping us with our advertising needs”
“I have them do all my adds in the paper.”
Four steps, and you can stop after the second one. The audit is yours to keep either way.
15 minutes
Fifteen minutes on the phone or on Calendly. We ask what you sell, who buys it and what you have already tried. There is no deck.
No charge
We pull your Google Business Profile, your rankings by ZIP code, your site speed on mobile, your accessibility errors and the ads your competitors are running right now. You get the document whether or not you hire us.
Fixed scope
What we would fix first, what it costs and what it should produce. If the honest answer is that you do not need us yet, we tell you that instead.
Monthly reporting
Pages, profile and ads go live. Each month you get a report on where you rank by ZIP code, what moved since last time and what we are working on next.
We quote after the audit, not before, because the number depends on how many businesses in your category are already fighting for the same searches. A home services company up against four established competitors costs more to move than a marine specialist with two. The audit tells us which one you are, and the quote is a fixed scope.
Google Ads produce calls in the first week, because you are buying the placement outright. Local SEO and map pack movement take three to six months, since Google weighs review history, profile activity and the age of your pages. We report the two separately, so paid results never hide slow organic progress.
Your Google Business Profile setup, your current rankings broken out by ZIP code, mobile page speed, WCAG 2.1 AA accessibility errors, and the search ads your competitors are running right now. You get it as a document you keep, whether or not you hire us. It takes a few days and costs nothing.
It is the listing that feeds the map pack, the box holding three businesses, star ratings and a Call button that sits above the regular results. Google assembles it from your categories, service area, hours, photos and reviews. An unclaimed or half-filled profile is the most common reason a local business is missing from that box.
No. Most of what we do is search work: SEO, Google Business Profile, ads and websites. The Gabber placements are one option among the services, and plenty of clients never buy one. We offer them because print still reaches buyers who are never going to search for your category.
We work with businesses that sell to a local market, which is nearly all of our clients. Print placements run through The Gabber and reach the paper's own readership, so those are tied to where it circulates. Search work carries no such boundary, and we run SEO and ads for businesses across Florida.
The audit costs nothing and it is yours to keep. Book a time below, or call the office and ask for the marketing side.
Pick a time that suits you
Fifteen minutes, on the phone or on video. We will ask what you sell and who buys it, then start the audit.
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